On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
- Title Optimization – Selecting the proper title tags are key to proper on site optimization.
- Keyword Rich URLs – Urls are the foundation of your website structure. Proper naming can mean the difference between success and failure.
- Meta Tag Optimization – Still valued in ranking algorithms by some search engines. Meta tags are worth the time and highly visible. Meta tags can lead to higher click through rate, which impacts overall SEO score.
- Content Creation – Content on the pages of your website must include targeted keywords and follow the overarching marketing strategy. Time on site is an increasingly important metric impacting SEO score.
- Internal Linking Structure – Interlinking provides a roadmap for search engines to flow through your website.
- Directory Structure – When using website directories, structure and keywords used are important.
- Domain Research/Buying – Should you be interesting, we are experts in researching domains and identifying domain niches that bring your business the quickest rankings possible.
- Page Speed – Page Speed is a critical element to ranking well in Google. We can help ensure pages are coded in a search engine friendly manner.
- HTTPS – Google has made it clear. All website need to be https and secure. Not having https will adversely impact your website’s rankings.
- Responsive Design – Google has made it clear. Your website will not rank well in mobile searches if your website isn’t mobile friendly. Responsive design is a must-have.
- Structured Data Markup – Enhanced search results by use of code to communicate with Google.
Off Page SEO Services-Link Building – Link building is the single most important off site SEO practice. SEO companies are separated by the links they can find for their customers. Link building is a large percentage of the budget you pay for month over month. We maintain powerful links for your website to increase and maintain rankings.
- Editorial Brand Coverage – This is an area we distinguish ourselves from our competitors. Over the years, we’ve built relationships with writers on some of the largest online publications. We are able to have our client websites featured in articles on these websites with links back to their website. This is one of the most natural ways to increase authoritative strength and build quality backlinks.
- Local Search Inclusion – Inclusion in the most important online local search directories such as Yelp, Google+ Local, Bing Local and more to drive leads to your business.
- Content Writing– Writing valuable content and sharing it on the internet is an effective way to create links and traffic.
- Google News – If your site qualifies as a newsworthy site, we can help you get into Google News.
- Press Releases – Press releases aren’t what they used to be and are only used when there is real news to announce. They are not a viable way to build links, but a service we can offer.
- Authoritative Directory Inclusions – There are a limited number of niche directories that can be an effective way to secure links.
- Infographic Creation – We have experience conceptualizing and designing high quality infographics that can help with backlinks and brand awareness. Infographics need to be used sparingly and within Google guidelines.
- Video Optimization – Videos are increasingly being shown on the front page of search engines. Optimization can bring traffic to your website and create natural links.
